With news surrounding the impending arrival of spreading like wildfire this week, there will certainly be some key parties watching with keen interest.
Chief among those are two combat sports organizations with longstanding ESPN relationships: the UFC and Top Rank. With existing sports betting partnerships already on the table, what does a new ESPN BET world look like for two of North America s premier fight promotions? One thing is for sure, the welcome offer will be an to contend with giants such as DraftKings and FanDuel.
Let s find out.
The UFC-DraftKings Conundrum
In March 2021, the to become the organization s Official Sportsbook and Daily Fantasy Partner. Since then, DraftKings branding has been seen across many UFC broadcasts with the deal valued at a…